D&Bond selects expandeer to design its new e-commerce website

We’re happy to announce that expandeer has been appointed by one of Latin America leading fashion houses, dbond.com.ec to design its new e-commerce website.

D&Bond has become well known for its signature knitted collections and sophisticated clothing. The D&Bond brand philosophy centres on beautiful tailoring, elegant shawls and a universe of sophisticated knitted products. Today, under the creative direction of Charles Davila and an in-house design team, D&Bond continues to expand its vision dedicated to high fashion and elegance, to meet the lifestyle and requirements of every modern consumer.

D&Bond is aiming to create a new online platform to sell its entire products catalogue in the US market. The retailer selected expandeer.com to provide the design, technology and marketing services.

expandeer is also working closely with D&Bond to design and implement the delivery systems, online operations and dropshipping logistics in the US market.

Convert visitors to buyers like Barack Obama

What can online retailers learn from the campaign that sold America on Barack Obama? A lot if you believe in the power of ideas. The Obama marketing campaign inspired untold number of marketers and imitators, it turned non-believers, creationists and sceptics into admirers and even managed to convince many diehard republicans into accepting the grandson of a goat herder into the Whitehouse. That’s a big feat.

Many bloggers and marketing gurus wrote extensively about the tools and technology employed by the Obama marketing masters but they missed one key point: it wasn’t just about technology, wiki or website functionality. They overlooked how disciplined the Obama campaign was in driving its one-word message of "change" from the top down.

Let’s look at some of the tactics employed by the Obama machine, the genius of a simple idea and how it can be applied to your online retail marketing efforts.

welcome !

My name is Guido Picus. Welcome to the expandeer blog.

Topics that will be explored on this blog include:

• Innovation in -- user centred design, usability, online and viral marketing, web analytics.  
• Technology -- Internet, ecommerce, social commerce applications, best of breed technologies.  
• Business -- growth best practice, sales and conversion strategies, case studies.
• Media -- books, blogs, tweets